Ep11: Owning Your Confidence & Building an Impactful Fashion Brand with Solimar Williams

In this episode, I sit down with Solimar “Sol” Williams, founder of Unbothered, a fashion brand rooted in quality, confidence, and self-expression. Sol’s journey is nothing short of inspiring—she moved from the Dominican Republic to New York at 17 to chase her dream of working in fashion, only to later build a brand that redefines comfort and sustainability in the industry.

We dive deep into the challenges of launching a fashion brand, staying true to your vision, and faking confidence until you make confidence. Whether you're dreaming of starting your own business, struggling with self-doubt, or just need a boost of motivation—this episode is for you!

By the end of the episode, you’ll walk away with insights on:
✨ How Solimar turned her love for fashion into a thriving brand
✨ The biggest lessons she learned from working multiple jobs before launching Unbothered
✨ Why confidence (even when faked) can open doors for your success
✨ The power of pivoting and evolving in your business journey
✨ How to create fashion that blends style, quality, and sustainability

Meet Solimar Williams

Solimar Williams is the founder of Unbothered, a fashion brand that prioritizes comfort, confidence, and longevity. After working in production and sourcing for years, she recognized the gap between cheap fast fashion and high-end unaffordable pieces—and decided to bridge it. Solimar believes fashion should feel like a safe space, where everyone, no matter their identity, can express themselves.

Her goal? To create timeless, high-quality pieces that last—because real style isn’t about trends, it’s about confidence.

Key Topics Discussed:

💡 How working in different industries helped her prepare for launching a brand
💡 The real behind-the-scenes of sourcing materials and production
💡 Learning to fake confidence until it becomes real
💡 The importance of pricing, quality, and sustainability in fashion
💡 The future of Unbothered and what’s next for Sol

🎧 Tune in now, and don’t forget to DM @hustle.and.heart.pod on Instagram or @Hustleandheartpod on Facebook with your biggest takeaway!

🔗 Connect with Sol & Shop Unbothered:

🌎 Website: UNBTHRD Fashion
📸 Instagram: @solpaulino / @unbthrdfashion
📹 TikTok: @solwillia

Join the Hustle & Heart Community:

📌 Facebook: Hustle and Heart Pod
📌 Instagram: @hustle.and.heart.pod
📌 Online Community: vmbcreativeco.com/hustle-and-heart-podcast

💬 Tag us in your takeaways, and let’s keep this conversation going! 🚀💖