Ep8: Why Email Marketing Still Matters in 2025

Ever feel like you're shouting into the void on social media? In this episode, I'm sharing why email marketing continues to be my most reliable business-building tool—and how it can be yours too.

I'm taking you back to 2007 when I was working at Royal Caribbean, teaching travel agents (some who barely knew how to open their inbox!) how to use email to book more cruises. Those early lessons have evolved into strategies that still work today, regardless of industry changes and tech advancements.

What You'll Discover:

• The "consistency creates trust" principle I learned at Royal Caribbean that transformed skeptical travel agents into email marketing believers
• My embarrassing early email marketing mistake that led to a flood of unsubscribes (and what I did to fix it)
• Why your email list is your "insurance policy" against unpredictable platform changes
• Simple automation sequences that work while you sleep (without feeling robotic)
• How to write subject lines that actually get opened—including the surprisingly simple one that got my highest open rate last year

If you've been putting off email marketing or aren't seeing results from your current strategy, this episode breaks everything down into manageable steps you can implement right away.

Key Topics Discussed:

• Why email marketing outlasts trends and algorithms
• The biggest mistakes entrepreneurs make with their email lists
• How to craft compelling subject lines that get opened
• The power of storytelling in email content
• Automation secrets to save time and increase conversions
• How to nurture your audience for long-term loyalty
• My top email marketing tools and resources
• The perfect balance between value and promotion

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Ready to Dive Deeper? Join my FREE Email Marketing Workshop on March 20th at 12PM CST where we'll build on these concepts with live demonstrations and real examples: Register Here

Building an email list isn't just another marketing task…it's creating a direct line to the people who matter most to your business. Let's make it count!